QUALITY
NEEDS NO
LABEL

A tribute to those who are extraordinarily passionate and committed to their work.

Experience the campaign

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Meet the people behind

QUALITY
NEEDS
NO LABEL

Morten, 60 years old
Aircraft Cleaner

QUALITY
NEEDS
NO LABEL

Mathias, 23 years old
Woodcutter

QUALITY
NEEDS
NO LABEL

Mikkel, 29 years
Surgical Nurse

QUALITY
NEEDS
NO LABEL

Eva, 61 years
Physiotherapist

Step inside the world of ID®

The challenges of everyday life require high-quality clothing, and this is always our priority when a new product is designed or a new product line is brought home

Favourites from 'Stories of passion'

Eva's, Morten's, Mikkel's and Mathias' favourites - all in one category. See all the favourites here.

Popular categories

Corporate wear

More than sportswear

Passion for shirts

Made to last

Timeless Corporate Wear

Corporate Wear with a classic
and timeless design, refined
since 1983

Common identity

Clothes that highlight a common
identity and promote a sense
of community

Find your colour

Choose from 60+ colours
there is definitely one
for you

No compromise

Designed to be worn again
and again – keeps its shape
and colour

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