CORPORATE WEAR
SINCE 1983
ID® Identity develops quality apparel that strengthens identity, creates recognition and lasts longer than seasonal trends.
With timeless design, documented quality and styles that can be reordered year after year, we make it easy to create a consistent look across the entire business.
Corporate Wear that lasts – in both appearance and quality.
Explore our collection
ROOTED IN WEST JUTLAND. SHAPED OVER FOUR DECADES. QUALITY THAT LASTS YEAR AFTER YEAR.
Rexholm is founded
in the West Jutland town of Ulfborg by Peter Rex and Peder Holm
Rexholm changes
its name to ID® Identity. Focus shifts from retail to resellers
Peter Rex leaves ID® and Peder Holm becomes sole owner. Export markets are developed
The ID® B2B shop
is launched. 25% of sales come from exports
ID® moves to
the new headquarters and logistics centre in Holstebro
ID® acquires the shirt
company Seven Seas - Passion for shirts
C.W. Obel acquires 30% of the shares. 40% of sales now come from exports
ID®’s new automated warehouse system strengthens flexibility
ID® expands with showrooms in Poland, Sweden and the Netherlands
Created with care
Thoughtfully crafted details, carefully selected materials and a focus on functionality are part of the foundation.
Read more about quality
Responsible choices
From certifications to material selection, we continuously work to document and improve our efforts.
Design that lasts
Timeless design, versatility and products that are not driven by short-term trends. We believe in designs that can be worn season after season.
Let us help you move forward
Ordering Corporate Wear with custom branding should be easy, simple and reliable. Every year, we deliver more than seven million branded items to customers in Denmark and abroad through a professional network of resellers. Send us a message or call us on +45 97 49 21 44, and we will put you in touch with a reseller. All messages are answered within 24 hours on weekdays.
Report on CSR, cf. Section 99 a" of the Danish Financial Statements Act. 
ID® ESG report 2025/2026. View here