Quality has always been part of our DNA. We believe that durable quality clothes are far more ethical and responsible than the 'use-and-throw-away' culture. For more than three decades, the products have been tested both in our Quality Lab and by Corporate Wear customers worldwide.
Four steps that ensure high quality and long lifespan
Good product quality and a long lifespan are crucial for a new product to be approved for inclusion in the range. At ID®, we believe that a durable product with high performance is ensured through four key steps, which you can read more about below. ⤵
Step 1 – Selection of materials
The choice of good, responsible quality materials is essential for the product’s quality. All materials are carefully selected with a focus on quality, durability, and functionality. We always start with materials and functionalities that have been tested and approved, sourced from suppliers with whom we have long-term partnerships.
Sometimes, selecting materials also means making exclusions if we at ID® cannot vouch for a certain quality. For example, we have chosen not to use recycled cotton in our products, as recycled cotton does not positively contribute to product lifespan. On the contrary, the product’s quality deteriorates because recycled cotton fibres are torn and shortened, resulting in weaker cotton and reduced quality.
Instead, we use OEKO-TEX® ORGANIC COTTON certified organic cotton, which meets strict requirements within OEKO-TEX®, annex 6, product class 1, and we offer EU Ecolabel certified products. In addition, we are proud members of the Better Cotton Initiative, which works to make global cotton production better for the people who produce it and for the environment in which it grows.
Read more about our responsible initiatives here.
Step 2 – Quality assurance
We continuously conduct product tests in our Quality Lab to ensure the product has the right colour consistency, fabric weight, and measurements according to our size charts. Washing tests are also carried out regularly, either in our quality room or at external industrial laundries, where shrinkage, colourfastness, and general quality are tested at different wash temperatures.
In addition to lab and external tests, it is also important for us to test with end-users who wear our clothing every day. This allows us to evaluate wear and tear and optimise product quality. Thorough preparation and continuous evaluation ensure high quality.
It is important for us to maintain a high standard. Quality is measured in many ways – colour consistency, material and construction testing – which ensure that the product has a long lifespan.
Step 3 – Fit and comfort
Good design and proper fit are essential so that employees feel comfortable and can move freely. To ensure a good fit, our pattern makers continuously refine how the clothing should be cut and sewn to sit comfortably and achieve the right look. Even the smallest details can significantly impact the final fit.
The clothing is continuously tested on our in-house models to ensure that fit and measurements meet our standards.
Step 4 – Washing and care of the product
Washing and caring for the products are in the hands of consumers. We take pride in guiding users to ensure an even longer product lifespan.
Take care of your clothes and only wash them when necessary – sometimes simply airing them out can refresh them. Before washing, it is always a good idea to check the care label on the side of the garment, which explains how the item should be washed. Washing your clothes correctly also makes them last longer.
We have created a guide on how to extend the lifespan of your clothes with 14 simple washing tips.
Report on CSR, cf. Section 99 a" of the Danish Financial Statements Act. 
ID® Responsibility report 2024/2025. View here