Number on your T-shirt
We want to shine a light on the most significant factors when evaluating the environmental impact of a T-shirt. However, the actual impact is difficult to calculate in precise terms, as there is a multitude of different processes behind each T-shirt, including everything from the extraction of raw materials and production to distribution, not to mention the number of times each T-shirt is used and washed.
A complex size
The carbon footprint is a complex and difficult measurement, and so it’s not easy to put a number on the environmental impact of your T-shirt. Nevertheless, we want to make the process more transparent by providing insight into what your T-shirt has to go through from raw materials to disposal, as well as what you can do to reduce your carbon footprint through your consumption of clothing.
Life cycle stage | Raw materials & production
INITIATIVES & MEMBERSHIPS
- IT MAKES A DIFFERENCE
Did you know that the largest environmental impact occurs during raw material extraction and production? As a member of the Better Cotton Initiative with several EU Ecolabel certified products in our range, we take responsibility for reducing the environmental impact of raw material production.
Life cycle stage | Usage
JOIN US IN MAKING A DIFFERENCE
Did you know that the best way to reduce your environmental impact is to take good care of your T-shirt and use it for as long as possible? Because if you buy a good quality T-shirt, it will last longer - especially if you wash it with care and repair it before you replace it.
Wash with care
With the right washing and drying, you can help make a difference to the environment. We have collected 10 good washing tips that will help you save resources, preserve the fit of the T-shirt and extend its life.
Repair the clothes
In order for the T-shirt to have the least possible impact on the environment, it must be used for as long as possible. If the accident is over, - always consider whether the T-shirt can be repaired before replacing it.