Your unique Private Label design

A Private Label solution gives you every opportunity to design your own styles with your own name/brand. Our Private Label team will help and guide you through the entire process.

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Realise the Corporate dream

We will do everything we can to accommodate
your wishes and are ready with a team of
experienced designers, buyers, quality and
logistics experts.

The right skills

We use our large network of manufacturers
to ensure that products are purchased with an
eye on cost efficiency and not least social
and environmental responsibility.

Strengthen your identity

We collaborate with you on designing your
customers’ Corporate Wear which strengthens
identity and community feeling. A shared identity creates good teamwork.

Responsibility is something we share

We take our responsibility as a clothing
manufacturer seriously. That is why we have
devised our Code of Conduct which outlines
what we require from our suppliers.

Private Label design in six steps


The Private Label process is comprised of six different steps: Idea generation, sketching, ordering, production, delivery and reordering. Delivery time is approx. 22 weeks from design approval.

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The possibilities of Private Label

Private Label solutions are for customers who want their own wholly unique Private Label styles, designed and branded to match their own vision and needs. You have a full range of options in your choice of details and materials.

  • check Design your own unique styles
  • check Own name/brand in neck label
  • check The possibilities are endless
  • check 22 weeks delivery time from approval of the design
  • check Minimum order: 500 pcs. per style

Contact ID® to learn more

We have helped 300+ companies design their own Corporate Wear  ⤵

Designing Corporate Wear does not have to be complicated. We work with you on helping the customer all the way through the process, from idea to finished styles.


FysioDanmark requested designs for a T-shirt, polo and cardigan in recycled polyester, including a print on the sleeve to signal their focus on responsibility. In addition, some of the clinics requested an alternative to the functional polyester, leading FysioDanmark to combine their Private Label clothing collection with styles in cotton from ID®'s regular stock assortment.

Read the customer case

Wiley X

In collaboration with ID® and one of our retailers, Wiley X got their own unique Private Label collection consisting of a softshell jacket, polo shirt, T-shirt and a cap. The wish was a collection with a raw and masculine expression - with a dark gray base color and a twist of light green details, and they got that. The clothes are now worn by Wiley X's employees and create a sense of community and are also sold as merchandise.


Lillebælt Halvmarathon

Lillebælt Halvmaraton is a running event in Denmark with the start and finish line in Middelfart and crosses the old Lillebæltsbro. For several years, ID® has helped Lillebælt Halvmarathon design their functional T-shirts for all the cool runners. Common to all T-shirts is that they are designed for movement, they stand out with their strong colors and the guinea pig, which is a strong symbol of the anticipation of running.


FAQ | Get the answers to your Private Label questions 💬

Designing your own Private Label styles need not be expensive or time-consuming. Below we have collected the most frequently asked questions, which we hope can also help to answer some of the questions you have.

What are the benefits?
With Private Label styles you get your own unique styles with your branding on the clothes, in the neck label etc. Your own styles are guaranteed to strengthen your identity and the community.

What options do we have?
A Private Label solution is for those of you who want completely unique Private Label styles, designed and branded exactly to your wishes and needs. You have all the options within the choice of details and materials.

Is it possible to adapt/design more responsible styles?
You always have the opportunity to make a more responsible choice. Choose e.g. between organic cotton, recycled polyester and responsible cotton.

What's the delivery time?
If you want unique and specially designed Private Label styles, we offer the Private Label concept delivery of approx. 22 weeks from approved design.
What does it cost?

If you choose to design Private Label styles, the price depends on how you, in collaboration with our design team, design your styles. With our network of manufacturers, we ensure you have access to attractive purchasing options with an eye on cost efficiency. Contact us for more information.

How do we get started?
At ID®, we and our dealers are ready to help you. Contact us by email / telephone +45 96 10 62 91 or find one of our dealers here.

Can we reorder styles at a later date?
Of course you can. We save all details and keep a sample of your order, making it easy, safe and convenient for you to reorder if you need to.

Shall we help you further?

Ordering Private Label should be quick, simple and safe. Every year, we supply Private Label collections for customers in Denmark and abroad. Send us a message or phone us on +45 9749 2144 and we will move the process forward for you. All messages will be answered within 24 hours.

Corporate wear

More than sportswear

Passion for shirts

Made to last

Timeless Corporate Wear

Corporate Wear with a classic
and timeless design, refined
since 1983

Common identity

Clothes that highlight a common
identity and promote a sense
of community

Find your colour

Choose from 60+ colours
there is definitely one
for you

No compromise

Designed to be worn again
and again – keeps its shape
and colour

Report on CSR, cf. Section 99 a" of the Danish Financial Statements Act. BCI cotton ID® Responsibility report 2022/2023. View here