"The same high quality every day" – that is precisely what the cleaning company Anders Andersen Cleaning stands for. A company whose story began with a young man cycling around with his equipment, cleaning windows in 1968, and which today is one of Denmark's largest nationwide cleaning companies with four operational departments and over 1,300 dedicated employees.
The Requirements Were Clear: 'Quality, Responsibility, and Integrity'
Anders Andersen Cleaning faced a challenge: they needed new profile clothing for their employees that not only met the company’s demands for quality and reliability but also reflected their values of responsibility and integrity. Jacob Andersen, Warehouse Manager at Anders Andersen Cleaning, explains: "In our search for a partner, several in our network mentioned the ID® T-TIME® T-shirt, and that’s when we realized there was something interesting for us there." Therefore, Anders Andersen Cleaning contacted ID®, and subsequently visited the headquarters and the warehouse and logistics center in Holstebro.
"The visit to ID® left a strong impression on us with their focus on quality parameters and details, which we also value. We clearly remember how their CSR manager explained that even the smallest details, like the length of the cotton fibers, affect the garment's lifespan. This really interested us, as we also care about long-lasting quality. We had full confidence in doing business with ID®," says Jacob Andersen.
Why a Private Label Solution?
Anders Andersen Cleaning is a company with deeply rooted values of always delivering high-quality products and services to their customers. This commitment to quality also extends to their choice of suppliers and products for their employees. During a recent decision-making process regarding the purchase of profile clothing for their staff, the company chose a Private Label solution from ID®, where they had a T-shirt, polo shirt, and sweatshirt designed to match the company's identity, desires, and needs.
"Firstly, we wanted a strong brand identity that can be recognized from a distance by both customers and employees. With our goal of creating a shared identity for the team, it is crucial that the staff is dressed presentably and professionally while performing their duties. Furthermore, the Private Label solution also allows us to create unique staff clothing that differentiates us from other companies," explains Jørg Gøttler, Communication and Marketing.
When Responsibility Is Part of the Purchasing Process
By investing in durable clothing, Anders Andersen Cleaning could avoid frequent replacements. Another key consideration was the impact of quality on the environment. Anders Andersen Cleaning is aware that their actions throughout the entire process have a direct impact on the environment around them. "By choosing high-quality clothing with a longer lifespan, we could contribute to minimizing our environmental footprint by reducing waste compared to choosing a cheaper T-shirt, sweatshirt, or polo, which would require more frequent replacement."
Moreover, Anders Andersen Cleaning emphasized the importance of demonstrating responsibility to their employees. "By choosing eco-certified clothing made with a focus on responsible materials and production methods, we could integrate our values of proper business practices directly into the employees' daily attire."
Overall, Anders Andersen Cleaning chose a Private Label solution that not only meets their needs for identity and quality but is also aligned with their values of responsibility. This decision highlights the company’s commitment to delivering exceptional service not only to their customers but also to their employees and the environment as a whole.
A Symbol of Unity
The clothing is significant for the employees’ sense of belonging, as well as their feeling of identity and community. Jørg Gøttler emphasizes this: "The clothing represents more than just a garment; it is a symbol of their affiliation with the company and the community they are part of. When they wear the company’s logo on their clothing, they feel part of a team, which creates a sense of strength and security. It’s not just a uniform; it’s a way to signal unity and values, both internally and externally."
Jørg continues, "Being identifiable through the clothing creates recognition and allows the employees to feel part of something bigger. The clothing is not only comfortable; it also radiates professionalism and responsibility, which is valuable both for the employees and the company’s image. By wearing the company’s identity, employees feel a responsibility to live up to the company’s values and standards. It strengthens the community and creates a sense of pride and unity among the employees."
Anders Andersen Cleaning’s New Clothing Collection Creates Unity and Belonging Among the Employees
Three Valuable Tips from Anders Andersen Cleaning
When it comes to choosing a Private Label solution for profile clothing, Jørg Gøttler and Jacob Andersen from Anders Andersen Cleaning have some valuable advice for other companies considering the same solution.
- Firstly, it’s important to understand the strength and unity that uniform clothing can create among employees. While individual profiling can be useful, wearing the same clothing with the company’s logo is an effective way to signal community and belonging. This can strengthen team spirit and contribute to a sense of togetherness among employees.
- Secondly, it’s important to recognize the value of quality and comfort when selecting profile clothing. While it may be tempting to go for the cheapest option, it can be more beneficial in the long run to invest in durable materials and comfortable clothing that maintain employee satisfaction and productivity.
- Finally, it’s worth considering the product’s longevity. Choosing quality materials and durable designs can help ensure that the clothing retains its appearance and functionality over time, saving the company time and money in the long term. Overall, the key to a successful Private Label solution is choosing clothing that strengthens the company’s identity while maintaining quality, comfort, and longevity, also with consideration for the environment.
ID® always collaborates with a professional network of dealers for Private Label orders – these orders are delivered via EA/AO.
Talk to one of our Private Label customers
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Report on CSR, cf. Section 99 a" of the Danish Financial Statements Act. 
ID® Responsibility report 2023/2024. View here