Custom Wear in six steps
A Custom Wear process consists of six stages:
Concept development, design and sampling, order placement, production, delivery and repeat ordering.
Delivery time is approximately 24 weeks from approved design.
Speak to one of our Custom Wear clients
Would you like to learn what it is like to develop Custom Wear and Private Label solutions in collaboration with ID®?
We are happy to connect you directly with one or more of our clients, so you can gain insight into their experience – from concept and design to production and delivery.
Frequently asked questions about Custom Wear & Private Label
Developing your own Custom Wear solution does not have to be complex or costly. Here you will find answers to the most frequently asked questions about our Private Label solution – from concept and design to production and delivery.
addStep 1: Benefits & Possibilities
What is the difference between Custom Wear and a stock solution?
The difference lies in how the products are developed.
A stock solution is based on well-known ID® classics from our collection, customised with print or embroidery. This ensures shorter lead times and lower minimum quantities – without compromising on quality.
Custom Wear is a Private Label solution where your branded and corporate clothing is designed and manufactured from scratch. You gain full design freedom in terms of fit, fabrics and branding – ideal for a more strategic and long-term solution.
What are the benefits of Custom Wear?
With Custom Wear, you receive unique styles with fully integrated branding – from fit and colours to labels and detailing.
This provides:
- A consistent and professional appearance
- Stronger identity and team cohesion
- A solution that differentiates you from standard corporate clothing
Who is Custom Wear suitable for?
Custom Wear is suitable for companies, retail chains and organisations that:
- Require their own design – not standard products
- Need a minimum of 500 pieces per style
- Work strategically with brand and visual identity
- Seek a long-term textile solution
If you require lower volumes and faster delivery, a stock solution based on ID® classics may be the right choice.
What design options are available?
You can choose fabrics, colours, construction, fit and branding in close collaboration with our design team.
We guide you throughout the entire Private Label process to ensure a solution that meets both functional requirements and brand objectives.
Can we choose more sustainable materials?
Yes. You can choose from organic cotton, recycled polyester and other documented materials.
We prioritise certified solutions and collaborate with manufacturers that meet our requirements for social and environmental responsibility.
addStep 2: Delivery, minimum order & pricing
What is the delivery time?
Delivery time is approximately 24 weeks from approved design.
Custom Wear is produced from scratch, following a structured process from concept development and approval to production and final delivery.
What does Custom Wear cost?
Pricing depends on design, material selection, detailing and order volume.
In collaboration with our in-house design team, we develop a solution that balances quality and cost-efficiency. Contact us for a tailored assessment of your project.
What is the minimum order quantity?
The minimum order is 500 pieces per style for Custom Wear / Private Label production.
If you require lower quantities, we offer ID® classics from stock, which can be customised with print or embroidery.
addStep 3: Process & partnership
How does the process work?
Custom Wear is developed in six steps: concept development, design, approval, production, delivery and repeat ordering.
We ensure a transparent process with dedicated contact persons and clear milestones.
Can we reorder at a later stage?
Yes. We store all product specifications and keep a reference sample of your style.
This makes repeat orders simple, secure and efficient – even years later.
addStep 4: Getting started
How do we begin?
Our Custom Wear team and authorised distributors are ready to advise you.
Mail sales-privatelabel@id.dk
Phone +45 96 10 62 91
You can also contact one of our distributors for local support.
Shall we help you move forward?
At ID®, we make it straightforward and secure to develop Custom Wear and Private Label clothing. We deliver customised solutions with a strong focus on quality, responsibility and a professional process from concept to delivery.
Contact us on +45 97 49 21 44 or send us a message, and we will guide you and your customers safely through the process. We respond to all enquiries within 24 hours.
Report on CSR, cf. Section 99 a" of the Danish Financial Statements Act. 
ID® Responsibility report 2024/2025. View here