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ONE T-SHIRT
A THOUSAND
JOBS

The T-shirt brings people together within thousands of different jobs, no matter their title, their role or their duties. It is a symbol for that sense of togetherness that arises whenever we all dress alike.

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QUALITY NEEDS
NO LABEL

 

Thanks to all of you who show up with passion, every day

Our 'Quality Needs No Label' campaign is our way of recognising all of you who show extraordinary passion and commitment in your work – those of you who make a difference each day regardless of your title, role or duties.

Learn more and join us

Stories of passion

PASSION IS INFECTIOUS. THANKFULLY.
ESPECIALLY WHEN WE SHARE IT

That is why we have visited passionate employees within a wide range of industries – from a physiotherapist, a lumberjack and a surgical nurse to an aircraft cleaner and a blacksmith. What they all have in common is that they all have a story to tell – they are passionate and proud of their work, and they want to help inspire you to perform your very best in what you do – each and every day. Let’s all share our passion with each other.

Aircraft Cleaner
Morten, 59 years old

Woodcutter
Mathias, 23 years old

Surgical Nurse
Mikkel, 29 years old

Physiotherapist 
Eva, 61 years old

Nurse
Sarah, 33 years old

Blacksmith
Tony, 45 years old

Timeless Corporate Wear

Corporate Wear with a classic
and timeless design, refined
since 1983

Common identity

Clothes that highlight common
identity and promote a sense
of community

Find your colour

Choose from 60+ colours
there is definitely one
for you

Quality that lasts

Designed to be worn again
and again – keeps its shape
and colour

Report on CSR, cf. Section 99 a" of the Danish Financial Statements Act. BCI cotton ID® Responsibility report 2023/2024. View here

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